Brand or People?

With more and more people shopping online these days and so many big brand name businesses going under it begs the question "DO you prefer buying from a brand or would you prefer to buy from a person?  If you said person you would be in the majority,  studies have shown that people prefer to buy from people that they know, like, and trust.

The people (ok in my case person) behind the brand. When I shop online, I want to buy from people not brands. This is why I have put so much time into my "About us" page. Do you prefer buying from people or Brands? Comment below and let me know what you think.